A Sales-Chip Relevance Alert extends the capability of the regenerating search engine by allowing users to become informed about relevant information that has changed to a second query or search request that is run after a first query or search request. The user can narrowly and specifically describe with a high degree of precision what is relevant and meaningful to the user and how the user is notified. The Alert provides a timely notice to the user about the relevant information change through user-defined means and user defined messages.