Patent attributes
Generating popularity ratings for virtual world artifacts based on how often and in what manner avatars access the artifacts is provided. The popularity ratings for virtual world artifacts may be used to determine what virtual world artifacts are selected to have a prominent presence in a virtual world. When an event caused by an avatar accessing a virtual world artifact in a virtual world is detected, the illustrative embodiments receive information about the event, such as the event type, the avatar identifier (ID), and the time the event occurred. The illustrative embodiments generate a rating score for the virtual world artifact based on the information received about the event. The illustrative embodiments update a rendering of the virtual world artifact in the virtual world based on the rating score.