US Patent 8180760 Organization system for ad campaigns

Patent 8180760 was granted and assigned to Google on May, 2012 by the United States Patent and Trademark Office.

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Patent

Patent attributes

Current Assignee

Google

Patent Jurisdiction

United States Patent and Trademark Office

Patent Number

81807600

Patent Inventor Names

Anton Carver0

Nick Jakobi0

Will Ashton0

Date of Patent

May 15, 2012

Patent Application Number

119620210

Date Filed

December 20, 2007

Patent Citations Received

‌

US Patent 11805091 Social topical context adaptive network hosted system

‌

US Patent 11941073 Generating and implementing keyword clusters

Patent Primary Examiner

James Trujillo

Patent abstract

An automatic account organization tool is provided to organize a large adgroup into smaller adgroups with semantically meaningful names. For example, a set of input keywords is received, semantically related pairs of keywords are identified from the set of input keywords, and hierarchical clustering is applied to the pairs of keywords to identify a set of clusters of keywords, each cluster having semantically related keywords. A name can be determined for each of the clusters.

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