At a user or client site, a user initially visits a website hosted by a partner, and following an initial interaction with the website, the user is provided with various software from an administrator website. The software enables the user to download information, such as a video file, to the partner website. The information is encoded in a format that was pre-selected by the partner so that the delivery process is streamlined for the partner. In addition, for further efficiency, the delivery process from the user to the partner is implemented substantially simultaneously with the encoding.