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US Patent 8189963 Matching advertisements to visual media objects

Patent 8189963 was granted and assigned to Microsoft on May, 2012 by the United States Patent and Trademark Office.

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Patent abstract

Systems, methods, and computer-readable media for matching a visual media object to an advertisement are provided. Embodiments of the present invention include receiving un-categorized visual media objects, automatically categorizing received visual media objects into subject-matter categories using image recognition technology, and retrieving advertisements assigned to the same subject-matter category for presentation in association therewith.

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