Patent 8190486 was granted and assigned to Myworld on May, 2012 by the United States Patent and Trademark Office.
Techniques for selecting a product are disclosed. A user-specific product value specific to a user is determined for each of at least a subset of a set of a plurality of products. The user-specific product value is based at least in part on a user-specific product attribute value associated with a product attribute specific to the user. A product is selected from the set of a plurality of products, the selection is based at least in part on the determined user-specific product values.