Is a
Patent attributes
Patent Jurisdiction
Patent Number
Date of Patent
June 5, 2012
Patent Application Number
10653942
Date Filed
September 4, 2003
Patent Citations Received
Patent Primary Examiner
Patent abstract
The invention provides a method of providing and selling online advertising in which a single advertiser is guaranteed major advertising locations on each qualifying page viewed by a web site visitor during the viewer's entire web session. Advertisements from a single advertiser follow web site visitors through the web pages they select for viewing, allowing a consistent message to be displayed to a particular user over a period of time. Advantages include the ability to engage in linear storytelling and to obtain reach, duration, and impact of the advertising message on a par with or exceeding that obtainable from conventional advertising media such as television and print.
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