Is a
Patent attributes
Patent Jurisdiction
Patent Number
Patent Inventor Names
Anantha Pradeep0
Ramachandran Gurumoorthy0
Robert T. Knight0
Date of Patent
June 26, 2012
Patent Application Number
12608696
Date Filed
October 29, 2009
Patent Citations Received
Patent Primary Examiner
Patent abstract
A system uses neuro-response information to evaluate content within a cluster, such as commercials in a pod, advertisements in a frame, or products on a shelf, to determine priming characteristics associated with each pieces of content within the cluster. The priming characteristics and other data are combined to obtain blended attributes. The blended attributes are correlated with each piece of intracluster content to allow intelligent management including selection, arrangement, ordering, presentation, and/or scheduling of intracluster content. Intracluster content may also use priming characteristics associated with extracluster content to further improve management.
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