Patent attributes
A method, and programmed computer system implementing a method, direct targeted advertisements to an electronic media consumer (reader, surfer, viewer, listener, etc.). Embodiments facilitate a first media body substantially offering out of context information placement using a second cooperating media body. A facilitator optionally assists in determining that a consumer of the second media is a known consumer of the first media. For example, a first Internet site may be oversubscribed with potential paying advertising content at $100 CPM. This site offers unfulfilled advertisers an option to present their advertisements to certified first-site viewers, albeit not on the first Internet site, for $50 CPM. Visitor computers at a second Internet site “BBB” that normally charges $30 CPM are examined for tags certifying them as AAA viewers. At least part of the revenue differential of $20 CPM is shared with the first site, creating a new revenue stream.
