A box for shipping and dispensing a welding wire wound into a generally cylindrical mass having a cylindrical core cavity concentric with a vertical axis. The box has four sidewalls with an integral generally triangular flap where at least one of the flaps has an upper generally square crown section with a wire outlet opening. The flaps have a folded down position wherein they overlap each other in a flat plane above the wire mass and an assembled up position defining a four sided pyramid shaped tent above the wire mass, with the crown section assembled in a plane generally parallel to the flat plane and at least 6.0 inches above the flat plane with the wire outlet opening aligned with the axis.