Is a
Patent attributes
Patent Jurisdiction
Patent Number
Date of Patent
August 28, 2012
Patent Application Number
12172914
Date Filed
July 14, 2008
Patent Citations Received
Patent Primary Examiner
Patent abstract
A method analyzes preferences of one or more participants. Each of the participants may be presented with a plurality of evaluation items that illustrate various marketing options. Response data from the participants that indicates at least an approach, if any, toward the evaluation items is obtained. An approach entropy value may be generated for the marketing options based on the response data for each participant. A relative preference order for each participant for the marketing options may be determined from the generated approach entropy values.
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