Patent attributes
A method for collecting human experience analytics data for visitors browsing a Web site and a web analytics data collection engine are disclosed. The method comprises the steps of registering an action performed by a visitor browsing the Web site, categorizing said registered action as a navigation action between web pages of the Web site and/or as an event action within a web page of the Web site. In the case that the registered action is categorized as an event action, the event is associated with a web page of the Web site, and the action is recorded as an event within the associated web page. In the case that the registered action is categorized as a navigation action, the action is either recorded as a navigation from a current web page to a subsequent web page, or recording of the action is cancelled, based on previously defined criteria. Finally, the recorded events and navigations are stored in a data storage facility.