US Patent 8260880 Content management system for integrated display substrates

A system is provided that includes a content management system, a controller, and an electronic display. The electronic display is integrated into an object, such as the packaging of a consumer product. The content management system sends instructions to the controller for determining content to display. The instructions depend in part on status information obtained by the controller from an external source. At least one instruction pertains to extended periods when the controller is unable to communicate with the content management system.