Is a
Patent attributes
Current Assignee
Patent Jurisdiction
Patent Number
Patent Inventor Names
Aitan Weinberg0
Xuefu Wang0
Sarah Sirajuddin0
Oren E. Zamir0
Date of Patent
January 8, 2013
0Patent Application Number
124013450
Date Filed
March 10, 2009
0Patent Citations Received
Patent Primary Examiner
Patent abstract
Methods, systems, and apparatus, including computer program products, for generating user identifier profiles. A user identifier profile characterizes a user based on events that occurred during past user sessions for a user (e.g., past online activities). An event is an action that occurs during a user session, such as a web page view, an advertisement click-through, and a conversion. A user identifier profile can be used, for example, to select advertisements targeted to the user. A user identifier profile includes information about inferred user interests and inferred user demographics.
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