In an embodiment, a video game provides offers to players of a video game. For example, the video game can provide to the player an offer to receive a particular virtual item (a virtual object or a virtual service delivered in the video game) in exchange for a particular price, such as the player character wearing a logo or branded material of an advertiser. The time at which the offer is provided to the player can be governed by the status in the game of the player character of the player.