US Patent 8364708 System, method, and computer program for augmenting user profiles

A system, system, method, and computer program product are provided for augmenting a user profile utilizing data collected in association with a social network service profile. In use, a first profile of a user managed by an entity is identified. Additionally, a second profile of the user maintained by a social network service separate from the entity is identified. Further, data associated with the second profile of the user is collected. Moreover, the first profile of the user is augmented utilizing the data.