US Patent 8365081 Embedding metadata within content

Techniques for embedding metadata into a piece of content are described herein. With use of the embedded metadata, an application takes one or more actions specified by the embedded metadata upon selection of the content. In some instances, the content comprises an image, video, or any other form of content that a user may consume. Using the example of an image, the techniques may embed metadata within the image to create an image file that includes both the image and the embedded metadata. Then, when an application of a computing device selects (e.g., receives, opens, etc.) the image file, the application or another application may perform one or more actions specified by the metadata.