US Patent 8386293 Initial content customization apparatus and method

A hardware platform (300) of choice can be configured and arranged to determine (101) a current need to respond to a previously unknown person with content and to then obtain (102) from that person only a modicum of personal information. The hardware platform can then use (103) that modicum of personal information to access a store of characterizing general information and thereby obtain a corresponding profile for this person. The hardware platform can then automatically and currently provide (104) initial content to this person, wherein the initial content is customized as a function, at least in part, of this profile information.