Is a
Patent attributes
Current Assignee
Patent Jurisdiction
Patent Number
Date of Patent
February 26, 2013
Patent Application Number
12396645
Date Filed
March 3, 2009
Patent Citations Received
0
Patent Primary Examiner
Patent abstract
Metrics for online ads are captured by parsing web pages to identify ad beacons containing information identifying whether the online ads are for a particular client. These metrics are used to determine key performance indicators for auditing and competitor analysis for an online ad campaign.
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