A projectile is provided comprising a body with a channel that contains a non-Newtonian fluid. In various embodiments a plunger is located in the channel, wherein the plunger transmits a force to the non-Newtonian fluid upon interacting with a target, causing the non-Newtonian fluid to exert a pressure in the channel, and wherein the viscosity of the non-Newtonian fluid changes upon interacting with the target. By way of non-limiting example, the non-Newtonian fluid of embodiments of the present invention can comprise a shear-thickening fluid that increases its viscosity with at least the rate of shear upon interacting with the target.