Patent 8423408 was granted and assigned to Sprint on April, 2013 by the United States Patent and Trademark Office.
A method of dynamic content distribution and placement of advertising between a mobile device and an advertisement fulfillment system comprising providing a rotation of advertisements stored in the mobile device. Each advertisement comprises substantive content and a value in an impression field. The method further comprises selecting an advertisement from the rotation of advertisements based at least in part on which advertisement in the rotation was last displayed, and displaying the selected advertisement.