Disclosed are pavement markers and a mobile highway marking apparatus for advancing in a forward direction along a paved surface of a highway for applying a paint stripe to the paved surface and applying pavement markers at intervals on the paint stripe. The marking apparatus includes a dispenser that is configured for moving a sequence of the pavement markers from the bottom of an upwardly extending stack of the pavement markers first in the forward direction and then down a sloped chute in a rearward direction to the paint stripe without turning the pavement markers over.