US Patent 8430460 Merchandising platform and handle apparatus for a merchandiser

A merchandiser includes a case defining a product display area, and a lid disposed over the product display area and substantially enclosing at least a portion of the product display area. The lid is movable between an open position providing access to the product display area and a closed position limiting access to the product display area. The merchandiser also includes a handle assembly that has a handle coupled to and rotatable relative to the lid as the lid moves between the open position and the closed position.