US Patent 8439214 Plastic container with elongated vertical formation

A plastic container is disclosed comprising a base portion for supporting the container on a surface, an upper portion, and a body portion. The upper portion includes a neck and a dispensing opening. The body portion extends between the base portion and the neck, the body portion including a shoulder portion below the neck and a sidewall portion between the shoulder portion and the base portion. The body portion includes at least one elongated vertical formation that substantially extends along the sidewall portion from the base portion toward the shoulder portion, the elongated vertical portion being continuous along at least 0.60 the total height of the container.