Is a
Patent attributes
Patent Jurisdiction
Patent Number
Patent Inventor Names
Stephan G. Betz0
Nathaniel B. Scholl0
Date of Patent
May 21, 2013
0Patent Application Number
110435030
Date Filed
January 25, 2005
0Patent Citations Received
Patent Primary Examiner
Patent abstract
A facility for bidding on a pending advertising opportunity is described. The facility receives at an advertiser a notification from a publisher. The notification contains keywords relating to a content request received by the publisher, and is sent by the publisher between its receipt of the content request and its dispatch of a content response responsive to the content request. In response to receiving the notification, the facility sends to the publisher a dynamic bid. The dynamic bid specifies an advertising message and a bid amount that the advertiser is willing to pay to present the advertising message in connection with a content response responsive to the content request produced by the publisher.
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