A system for permanently securing wheel cladding to a wheel having a rim with a rim flange is provided. An annular affixment ring includes an outer periphery which seats within an undercut formed in the rim flange. A plurality of arcuate flanges extend from the inner face of the cladding and abut the inner periphery of the ring to maintain the outer periphery of the ring within the undercut. The ring includes axial apertures and the inner face of the cladding includes retention tabs having enlarged fluked ends which extend into the apertures to anchor the cladding to the ring. The ring can be constructed of one piece or formed of interfitting arcuate segments which are interlocked in end to end relationship.