Patent attributes
User-specific attribute customization is provided by an entertainment system including a user identification module to identify one or more users within an operative range of the entertainment system, and a dominant attribute module to automatically express exclusive user-specific attributes of a dominant user when the dominant user is one of two or more identified users within the operative range of the entertainment system. The entertainment system further includes a cooperative attribute module to automatically express merged user-specific attributes of a first user and a second user when the first user and the second user are two of two or more identified users within the operative range of the entertainment system.