US Patent 8635357 Dynamic selection of parameter sets for transcoding media data

An iterative operation is performed at a computing device to identify a parameter set for an initial segment. A parameter set for an initial segment includes a plurality of encoding parameters and values assigned to the encoding parameters. The initial segment is re-encoded using the parameter set, thereby generating a transcoded segment. In some embodiments, the transcoded segment is transmitted to a client computing device that presents media represented by the transcoded segment.