A backlight module and a display device including the backlight module are provided. The backlight module includes a reflective plate and a plurality of light sources, wherein the reflective plate has a reflective surface and the light sources are disposed on the reflective surface generating light in a direction away from the reflective surface. The reflecting surface includes a plurality of low reflection portions, wherein the reflectivity of the low reflection portion is lower than the reflectivity of other positions on the reflective surface. The low reflection portions are disposed between the light source and adjacent light sources.