Patent attributes
A method and nodes adapted to provide personalized multimedia services for users having registered a media player (300, 400, 401, 501, 502, 606) to a multimedia network, on the basis of the content (301, 500) read by a code reader (302, 405, 503), connected to or integrated with the media player. Content decoded from a code is used for creating or updating a user preference data record (700, 701) linked to by the identity with which the respective media player is registered. An application server (305, 402, 506, 600) being responsible for personalizing a requested service is interconnected with one or more preference databases (306, 407, 603), and one or more content databases (308, 408, 605) and/or dedicated servers (507). Upon receiving a service request, the application server, access relevant data from the mentioned nodes and assembles personalization instructions, adapted to trigger the requested personalized service in the requesting media player.