A sign assembly includes a mount adapted to be fastened to a vertically oriented surface and a horizontal support having one end affixed to the mount and extending therefrom in cantilevered fashion. A first vertical rod is affixed to and extends vertically upward from the horizontal support, and a second vertical rod is affixed to and extends vertically upward from the horizontal support and laterally disposed from the first vertical rod. A placard having at least one surface adapted for the display of an advertising message thereon is affixed to the first and the second vertical rods.