US Patent 8689252 Real-time optimization of advertisements based on media usage

A method for optimization of advertisement selection includes determining that content received via a website channel and content received via an additional media channel are being concurrently consumed at a location. The additional media channel is one of a television channel, a radio channel, a movie channel, and a print channel. The method further includes receiving usage information regarding the content being consumed at the location via one of the website channel and the additional media channel, and selecting, based on the usage information, advertisements to concurrently present via the other channel at the same location.