Patent attributes
Disclosed are various embodiments for associating and synchronizing extrinsic data with video content at particular points of time in the video content. A user interface is rendered that facilitates a selection from extrinsic data items that are associated with a video content feature that is currently being presented to a user. A user selection of one of the extrinsic data items is obtained through the user interface, and a time in the video content feature is determined corresponding to the user selection. The user selection of the one of the extrinsic data items and the time in the video content feature are reported to a server.