A sentiment cube system is disclosed. In one example, the system discloses a sentiment storage, including a sentiment cube data structure having a set of cells arranged by a set of dimensions. The system includes a computer programmed with executable instructions which operate a set of modules, wherein the modules comprise: a sentiment storage module which receives sentiment values associated with a set of entity features, and then populates a hierarchy of the cells in the sentiment cube with the sentiment values. A sentiment analysis module effecting a set of operations on the sentiment cube.