US Patent 8732080 System and method for executing a financial transaction

A computer-implemented system and method for processing one or more second transactions. The system and method provides for storage of customizable business rules, which are set by a user. Upon receipt of electronic digital information relating to a first transaction, the system and method initiate execution of one or more second transactions, which are controlled by the customizable business rules. As such, the second transactions are processed independently of the first transaction.