US Patent 8732082 System and method for executing an electronic payment

A computer-implemented system and method for processing an electronic payment. The system and method provides for storage of at least one customizable business rule, which is set by a user, a merchant, a business and/or a third party entity. Upon receipt of electronic digital information relating to a financial transaction between a first entity and a second entity, the system and method initiate execution of an electronic payment from the second entity to a third entity that is controlled by the at least one customizable business rule.