Patent 8734035 was granted and assigned to Brady (company) on May, 2014 by the United States Patent and Trademark Office.
A media cartridge is disclosed for insertion into a cartridge receptacle of a printer. The media cartridge includes a cartridge housing having one or more shifting ribs on the cartridge housing. At a position of initial insertion of the media cartridge into the cartridge receptacle, the shifting ribs are configured to center a length of media and an ink ribbon of the media cartridge between a print head and a platen roller in the cartridge receptacle. As the insertion of the media cartridge into the cartridge receptacle continues, the shifting ribs shift the length of media and the ink ribbon toward one of the print head and the platen roller.