Is a
Patent attributes
Current Assignee
Patent Jurisdiction
Patent Number
Patent Inventor Names
Magid M. Abraham0
Ramzi Nasr0
Frank E. Pecjak0
Date of Patent
May 27, 2014
Patent Application Number
13669594
Date Filed
November 6, 2012
Patent Citations Received
...
Patent Primary Examiner
Patent abstract
Tuning data representing a television viewing event associated with a particular household is accessed. Household member data representing information on individual members of the particular household is accessed. Viewing profile data representing information on individual members of other households regarding viewership by the individual members of the other households is accessed. Fractional viewership values for the individual members of the particular household are determined based on the tuning data, the household member data, and the viewing profile data. Household viewership data is determined based on the fractional viewership values.
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