A measuring device for providing a portable and easy-to-use electronic measuring device. The measuring device generally includes a housing which includes a locking member, a reel member, a sensing assembly and control unit. A length of string is wound around the reel member, which is secured within the housing in a manner which allows the string to be retracted around the reel member absent outside force. As the string is dispensed through a string opening on the housing, a sensor wheel having a plurality of counting indicia will be rotated underneath one or more sensing members, which act to calculate the distance of string which has been dispensed. This data is communicated to a control unit, which causes the relevant information to be shown on a display on the housing. The locking member may be utilized to stop the string from being dispensed after the requisite length has been dispensed.