Patent attributes
Methods, systems, and apparatus, including computer programs encoded on computer storage media, for presenting search results. One of the methods includes obtaining, based on a search request, search results that comprise a first user profile and a second user profile. The method includes determining a popularity difference between a first popularity associated with the first user profile and a second popularity associated with the second user profile. The method includes determining that the popularity difference exceeds a threshold. The method includes based on determining that the popularity difference exceeds the threshold, causing the search results to be presented in a display area such that the first user profile is emphasized relative to the second user profile within the display area.