Systems and methods are provided for projecting holographic images in connection with a program service such as cable or satellite television. In one instance, the projected holographic image may be an image of product that is featured in advertisement or other portion of program service. In another instance, the projected holographic image may be an image of an electronic programming guide with screens or menu displayed on sides of a cube or other geometric form. In still another instance, the projected holographic image is a video that supplements an instructional video or live broadcast.