Self-removal of enterprise application data (e.g., managed application data) is disclosed. It may be determined that a data removal condition has been satisfied. Based at least in part on the determination, data removal information may be generated for a plurality of applications including a managed set of mobile applications. The data removal information may be provided to at least a first application included in the plurality of applications. The first application may provide the data removal information to a data storage location accessible to at least a second application upon a data removal-related event.