A ponytail holder apparatus has a base, an elongate support element extending upwardly from the base, and a holder element operably mounted on the elongate support element so that the holder element is positioned above the base. The holder element is comprised of a front surface and a rear hook element extending downwardly from the holder element. The drawstring ponytail may be hooked by the rear hook element and draped over the front surface to hang from the holder element over the base.