Is a
Patent attributes
Patent Jurisdiction
Patent Number
Patent Inventor Names
Laura Cochran0
David R. Miller0
Jeff Stevens0
Mark Nelson0
Date of Patent
February 10, 2015
0Patent Application Number
137213210
Date Filed
December 20, 2012
0Patent Citations Received
Patent Primary Examiner
Patent abstract
Methods and apparatus are disclosed to generate market segmentation data with anonymous location data. A disclosed example method involves receiving geographic location information associated with a mobile phone user, associating the geographic location information with an identifier unrelated to personal information associated with the mobile phone user, identifying a home location associated with the geographic location information, and associating segmentation information with the identifier based on the home location and without referencing personal information of the mobile phone user.
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