US Patent 8968067 Providing personalized leaderboards to users of a game

An approach to facilitate providing personalized leaderboards based upon user parameters, game parameters or a combination thereof. The personalized leaderboard determined by identifying a group of users (i) to which the first user belongs, and (ii) among which performance in the online game by the first user as characterized by the first set of game parameter values is relatively high. Providing leaderboards where the user features relatively high incentivizes the user to continue playing the game to continue progressing toward the top of the leaderboard, improving player retention.