Patent attributes
An advertisement is associated with an advertiser-sponsored theme. An application generates a page that includes the advertisement. If a first user input event is detected with respect to the advertisement, the advertiser-sponsored theme is temporarily applied to the page, thereby providing a preview of the advertiser-sponsored theme. If a second user input event is detected with respect to the advertisement, the preview of the advertiser-sponsored theme is removed from the page. If a third user input event is detected with respect to the advertisement, the advertiser-sponsored theme is selected for use with the application. A notification may also be provided to other users indicated that the advertiser-sponsored theme was selected for use.