Patent attributes
A Mixed Media Reality (MMR) system and associated techniques are disclosed. The MMR system provides mechanisms for forming a mixed media document that includes media of at least two types (e.g., printed paper as a first medium and digital content and/or web link as a second medium). The present invention provides a system, method, and computer program product for creating an ad hoc association between users. Captured digital images of paper documents or portions associated with a user are received. Document recognition features are extracted from the captured digital image. An ad hoc association is created between the user and another user associated with an existing document recognition feature similar to the extracted document recognition features.