US Patent 8990842 Presenting content and augmenting a broadcast

A method and system augments a broadcast by detecting an event that occurs while viewing a broadcast data by at least one user; when the event is detected, automatically capturing feedback data with a human computer interaction (HCI) capturing device (HCICD) from the at least one user, the feedback data being indicative of a measurement of the user from viewing the event; generating a feature data as a function of the feedback data; including the feature data in the broadcast data to generate an augmented broadcast data; and transmitting the augmented broadcast data.