US Patent 8996631 Customizing annotations for online content

A computer-implemented method for customizing a user display is disclosed. A user is identified based on user-provided information or user activity. The user's sharing activity is determined. A user type is identified based at least in part on the user's sharing activity and associated with the user. The user type is one of two or more user types related to a measure of the user's sharing activity. One or more of a content item and an annotation displayed to the user is customized based at least in part on the user's user type.