US Patent 8997155 Locally stored advertisements

The present invention is directed to a system and method for providing supplemental content during a broadcast. The supplemental content is provided by the operation of a interactive application resident on a receiver. The interactive application is initiated through a trigger that is received during a otherwise standard broadcast. The trigger includes an interactive prompt that is to be displayed during a particular portion of the broadcast. The prompt including a means for enabling receipt of a user input. The user input may be a request for further information.